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Form follows story

By Way Of is a jewelry brand that crafts intentional and modern pieces inspired by design, architecture, and nostalgia. Each concept and piece revolves around a story—sometimes as short as a question, sometimes as an imaginary collaboration. The final pieces become part of a narrative, a part of a creative universe of expression and inclusion. We actively pursue new narratives, materials, and scales through the designing and making process, all while maintaining a lighthearted approach.

Quality and integrity of craftsmanship lie at the core of designer & founder Oya’s practice. All of the By Way Of pieces are handmade with fine metals in partnership with generations of jewelers in the Grand Bazaar, Istanbul, where Oya was first exposed to jewelry making at her mother’s studio. By Way Of represents the collision of innate skill and expertise with contemporary design narratives and objects. By Way Of pieces are testaments to years of expertise meeting contemporary design narratives.

About

I started By Way Of as an exploration after completing my Master's in Industrial Design at Pratt Institute, Brooklyn, New York. Jewelry making was not unfamiliar to me; my mom had a jewelry studio in the Grand Bazaar, Istanbul, so I always loved and saw jewelry as a form of self-expression. Soon after graduation, I took an Introduction to Wax Carving class in Brooklyn to stay connected with my design practice. I quickly realized that jewelry was no different from industrial design; an earring was simply a small object one could carry with them. The narrative I had long searched for in my design practice felt innate to jewelry making. Jewelry pieces are very intimate and emotional objects. Through a piece of jewelry, one can confess emotions, timestamp important moments, and embody a feeling.

Coming from a family of entrepreneurs, the idea of building something on my own was an everyday dinner conversation. After Covid, I moved back to my hometown of Istanbul and started seriously working on By Way Of. I took over my mom's connections and began acquainting myself with the craftsmanship and production, which depends heavily on the integrity of workmanship and materials.

Witnessing people who are deeply obsessed with their craft and practice inspires me to think beyond the obvious and honor the art of the creatives of the present and past.

I am forever grateful that you have invited me to share my stories, and continue to invite me to be part of yours by way ofjewelry and creative collaboration.

Founder & Designer

Oya

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