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At By Way Of, we have a profound understanding of the ever-changing and fluid nature of design. It's this very recognition that inspired our name—By Way Of. We leverage diverse mediums and materials to craft a world of enchanting experiences.
We first began constructing our world by way of jewelry. Jewelry pieces are the objects of everyday use, the smallest in scale. As our brand grew, so did the scale of our creations. We've expanded to encompass bigger and bolder jewelry pieces and ventured into decorative objects, each mirroring our growth.
As you join our journey and our family grows, the challenge we embrace is scaling up in every sense of the word and eventually defying the bounds of the imagination. One constant will remain at the heart of our practice, however: our passion for infusing the every day with whimsy.
In the world of By Way Of, the objects may feel familiar at first, but they are masterful enchanters. Initially appearing sleek and composed, they soon reveal their charming and playful side. This is because , By Way Of is a world of delightful contrasts. Here, we are seriously playful and elegantly irreverent.
Looking forward to playing, teasing, and growing together.


Each By Way Of piece is handcrafted in the historical jewelry district in Istanbul by generations of jewelers who are best at their craft. Our creations are the manifestation of aesthetics and experience. All of our pieces are made with sterling silver and come in different finishes. We value honest craftsmanship and good design made with the best quality materials.


By way Of is a jewelry and small object brand founded by Oya Tekbulut. After finishing her master's degree in industrial design from Pratt Institute. Oya followed in her mother’s steps, took over her practice Grandbazaar, Istanbul, and started working in jewelry. All the pieces are handmade by generations of jewelers in the historical jewelry district of Istanbul. Ethical production and global design aesthetics constitute the DNA of the brand. The brand offers elegant, timeless pieces with a playful touch. By way of has been recently selected to be sold on the design shop newly opened Istanbul Museum of Modern Art amongst many respectable brands and designers.

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