By Way Of is a jewelry studio founded by designer Oya Tekbulut, rooted in process-driven design and instinctive exploration. The brand began as a way for Oya to continue her design practice after graduating in Industrial Design from Pratt Institute. What started as “design, by way of jewelry” has grown into a studio grounded in curiosity. Through each collection, we explore new materials, forms, and narratives, using jewelry as a medium for experimentation and expression.

This spirit of exploration forms the foundation of the brand. By Way Of investigates the tension between dualities: intuition and engineering, softness and structure, freedom and restraint, nature and the manufactured. Oya’s background in Industrial Design, combined with her transition to jewelry, defines this approach and shapes the DNA of the brand.

Restraint is central to every piece. It guides how forms are shaped, how materials are used, and how expression is balanced with precision. Organic forms emerge through careful observation and hand-finishing, while geometric pieces are developed with deliberate intention. This dialogue between freedom and restraint, organic and industrial, defines By Way Of.

A sense of irreverence and effortlessness informs our design language. Rather than following trends, we create pieces that invite personal interpretation and evolve with the wearer. We believe in self-adornment as an act of individuality; one rooted in curiosity, instinct, and exploration. Each piece is designed not to define the person wearing it, but to become part of their own evolving narrative.

All By Way Of pieces are ethically handmade in fine metals in partnership with generations of master jewelers in Istanbul's Grand Bazaar, where Oya was first introduced to jewelry making through her mother's studio. Each piece reflects a meeting point between inherited craftsmanship and contemporary design where decades of expertise meet a modern design perspective.